Introducing HorsePWR – British Racing’s new campaign and digital hub providing open and transparent facts and information about Horse Welfare in racing.


British racing’s new HorsePWR platform goes live as new digital hub becomes the central resource for welfare information

• Bold new look and feel with the Thoroughbred put front and centre of the new campaign

• Campaign sees racing adopt a more transparent approach to sharing data and talking about risks

• Cross-industry campaign led by British Horseracing Authority (BHA), Great British Racing (GBR), and racing’s Horse Welfare Board (HWB), with additional funding provided by the Jockey Club

• Seven core messages accompany the campaign launch. Download example campaign assets here.

British racing has today launched HorsePWR, a new communications campaign designed to share and promote the facts around welfare in horseracing. The campaign’s new platform provides the facts about the sport and the Thoroughbred, to share information about their purpose, the lives they lead, and the high welfare and safety standards that underpin British racing.

Racing’s new digital hub brings together in one place all the most important information on horse welfare – easy to find, easy to read – with facts and data provided and questions answered. HorsePWR also explores the areas that racing has committed to improve, from reducing risk on and off the racecourse to better supporting horses when they leave the sport.

The campaign’s name is centred on a clear need to better connect with people around ‘purpose, welfare, and responsibility’ in British racing, with these core values underpinning the campaign and its PWR acronym. Visually, HorsePWR takes a bold and confident approach, putting the Thoroughbred front and centre of the entire campaign to promote its status as an equine athlete.